With the boom of internet marketing in the last two decades, advertising has had to change and adapt to a different platform.
Making a website for your business remains one of the best ways to expand your company, but just having a website is not enough anymore.
The Goal is to Make Sure Potential Clients Are Able to Find You
When you create a website for your company, the reasoning behind it is probably to attract more clients. But consider how a lot of the people you know search for services nowadays.
Often, consumers are on the go. A computer is usually only accessible at home or at the office. This means that a lot of people are doing their searches on their cell phones.
Why Your Desktop Site Doesn’t Do Well on Mobile
For starters, your desktop site is meant to be viewed on a much wider screen. Because a cell phone screen is a lot narrower, the content on your website will fall out of order. Sometimes, images and words even overlap.
This means that your website obviously won’t look very good to a consumer, and they may not even be able to find what they’re looking for on your site.
Also, a desktop site tends to have more content in general. It could take a couple minutes for your whole site to load, and most mobile consumers lose interest if the site takes more than a few seconds to fully load.
A Mobile-Optimized Website Can Help Your Business
Websites that are specifically created to be viewed on a smartphone usually has generally the same content as its desktop counterpart. The difference is that the content is compressed and abbreviated to be viewed on a mobile device.
Also, mobile websites tend to have fewer images to cut down on the loading time. This is especially important because, again, consumers on the go are often impatient about how long it takes for a website to load.
LoSoMo, Inc. Can Help You with All of Your Online Marketing Needs
If you want your business to thrive, it’s important for a local business owner to know how to reach out to all of the potential clients they can.
It’s apparent that marketing your business on the internet is the best way to attract clients, but with how complex internet marketing has become, just having a website is far from enough anymore.
LoSoMo can help you optimize your website so that it is easily searchable and found, and that your website is viewable on all devices.
For more information on how LoSoMo, Inc. can help your local business, contact us today for a free SEO analysis at (561) 609-0287 today!