Whether you are looking for a new hair salon, a local restaurant, or a contractor to work on your home, chances are that you will browse online reviews before visiting a business or making a purchase decision.

In fact, according to a survey by Marketing Land, 90% of customers admit that their buying decisions are influenced by online reviews.

Online Reviews Boost Your Credibility

Customer reviews are crucial for any business’s online presence. For starters, reviews add a layer of credibility to your local business. According to a study conducted by Search Engine Land, 72% of people agreed that positive reviews make them trust a local business more.

By simply enabling customer reviews on your website, you can make your business more transparent and trustworthy in the eyes of potential customers.

Online Reviews Have SEO Benefits

Online reviews also play an important role when it comes to local search engines. According to a report by Moz, online reviews are one of the top seven factors influencing where and how a business appears in local search results.

With every new review that is written about your business, the amount of unique user-generated content your site offers increases, thus improving your SEO rankings.

Google Announces “Reviews from the Web” Feature

Last month, Google rolled out a new feature called “Reviews from the Web” to its search results. This new feature displays aggregated user ratings from third-party websites, like Yelp and Facebook, to Knowledge Panels for local businesses across many verticals including shops, restaurants, and more.

This means that even if customers are searching for your business using Google, they will see your rating from review sites across the web.

So what does this mean for your business?

Online customer reviews are becoming even more indispensable for your business’s marketing strategy! Focus your review marketing efforts on popular review sites like Google, Yelp, and Facebook, as well as any industry-specific review websites. Don’t forget to ask your customers to review you!

Want More Reviews for Your Business?

Whether you are looking to get more reviews for your business or simply need review management services, we can help! When you call LoSoMo, our team of specialists will work with you to create a custom online marketing plan that works for you and your business.

For more information on LoSoMo’s local SEO and web design and development services, give us a call today at (561) 923-9698!

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