Earlier this month, Google made an announcement on their blog stating that they are changing the way that they will be indexing web searches.
A change like this could have tremendous ramifications. How does this announcement affect your business?
Phones Get Priority
Google currently bases its site index on desktop searches. When Google looks at a page’s ranking in Google, the site’s desktop version is in use.
So, what’s the problem?
The majority of users search Google with a mobile device.
More than 50% of users conduct searches through either a phone or tablet. That number is set to increase as more companies develop their sites with mobile in mind.
Google has taken notice.
To meet the demands of this growing user group, Google has been testing its mobile-first index. Google’s system will be favoring mobile content over desktop when ranking search results. Which means that mobile-friendly sites will receive priority listing in search results.
What Started as an Experiment
Mobile indexing began life as an experiment on Google’s part, but they’re hoping to change that in the coming months.
“To make our results more useful, we’ve begun testing to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results.”
If your site isn’t mobile-friendly, there will be an impact on how it appears on every device, including desktops.
Desktop exclusive sites don’t work well on a mobile device. A phone’s screen is much smaller, and the site’s content must fit its dimensions. What does this mean for you? Your site won’t look good to a mobile user, which leads to a bad web experience.
It’s important to remember that Google isn’t punishing desktop sites. Instead, Google is striving to create a better web experience for mobile users.
This change is great for anyone with dynamic websites, as they shift the view to fit the device that accesses it, including tablets and smartphones.
Sites created by LoSoMo are ahead of the game, as they are already dynamic. Content is consistent, no matter what device accesses the site, and little will change as a result.
Google has stated that they will continue to index desktop-only sites, but with a mobile user agent to view it.
While this may be acceptable to some, most businesses want their sites to be as visible as possible. While a site will find a home on the index, it won’t enjoy boosts awarded to mobile-friendly sites.
LoSoMo, Inc. Can Keep Your Site Up-To-Date
Google makes changes like this to their systems hundreds of times a year, so often that it would be a daunting task for a small business to try and keep up.
LoSoMo can help you optimize your website so that it is easy to find and view on any number of devices. Stay ahead of Google’s changes and keep your business on the front page!
For more information on how LoSoMo, Inc. can help your local business, call us for a quote at (561) 609-0287 today!