SEO is going strong in 2017, and your local business can get in on the action. If you want to use Google’s algorithms to your advantage, there’s no better time to start. Here are our top five picks for some SEO strategies to try out this summer. Give your local business a boost.
1. Mobile Optimization
More than half of all Google search traffic comes from a mobile device. In fact, as of 2016, the number is closer to 60%. Now that mobile searchers are a majority, there’s no excuse to ignore their unique needs.
These mobile searchers are looking for quick answers to their questions and don’t have the time or patience to wait for a page designed for a desktop to load on their small screen. Make sure that your website loads quickly before your potential customer takes their business elsewhere.
2. Collect Reviews
Getting customers to write a review is like pulling teeth. Customers discount the value that reviews can have. Most don’t want to be bothered, don’t see a point, or believe that no one will ever read it.
Those customers would be mistaken. Reviews have more influence than they might assume. On the net, recommendations from a real person are priceless. Why do you think Facebook rolled out a recommendations feature, to poll friends and followers on a product or business? Plenty of people consult reviews before conducting business, but even if they don’t read the reviews, Google does. Or rather, Google’s search algorithms. The more positive reviews that a business has, the more likely they are to show up near the top of a search.
So, find a way to get your customers to leave reviews.
3. Dense Content is King
There once was a day where you could stuff your site full of a repeated keyword and show up at the top of a search. Those days are long gone and for the better.
You can’t just list your favorite keyword fifty times and hope that Google finds it. Their crawlers explicitly ignore sites that do that, so you’ll only hurt your business. Don’t go overboard with stuffing your pages with keywords. Instead, feature informative content and sprinkle keywords into it.
Fill your website with useful, compelling content that answers your customer’s questions, and rest assured that Google will find you.
4. Build Local Links
A good network of links shows Google that your site holds valuable information and deserves a top spot in a list of search results. “Link building” is one of the hardest parts of SEO, but there are a few ways to make it easier. As a small business, you should take advantage of local business directories. When you publish on these sites, you’re building valuable links that will boost your traditional SEO. It also helps if a news site, or another local business, links to your site.
List your NAP data so that local customers can find you. NAP stands for name, address, and phone number. It might sound like basic information, but a lot of businesses leave it out. NAP data helps your listing results because it shows searchers that you’re a local business and not a pizza place from across the country.
5. Voice Search, Questions, and Rich Answers
People have questions, and they want answers with as little hassle as possible.
Last year, Google made several advancements to the Rich Answers system. Now, users can ask questions like “how many calories in a pan of brownies?” or “why am I sick from eating all these brownies?” and receive search results that contain relevant information.
Devices like the Google Assistant and the Amazon Echo have only increased demand for questions and answer style searches. It’s easier to ask your device a question and have it retrieve a solution than to stop and type something into google.
If you ask how to make a pan of brownies, Google will provide a recipe. Just don’t eat them all.
LoSoMo, Inc. – Your Local SEO Experts
Do you run a small business? When you’re busy running your business, it can be difficult to find time to create quality, share-worthy content. So let LoSoMo’s incredibly skilled team of writers take care of all your local SEO needs. For more information on how we can help your local business soar to the top of search results, call us for a quote at (561) 609-0287 today!