If you’re just starting out with SEO, you might have heard about how challenging it can be to get your website ranked in the search engines. Don’t throw in the towel just yet – SEO doesn’t have to be intimidating! The world of SEO is constantly evolving, but there are some basics that are helpful to know if you’re just beginning. There’s a wealth of SEO knowledge out there, but it can be a bit overwhelming, so LoSoMo has compiled a list of the most common SEO questions to help you out.
1. What is SEO?
Simply put, SEO, which stands for search engine optimization, refers to techniques that help your website become more visible in organic search results. Theoretically, the higher your website appears in search engines, the more traffic you will have. There are many components to improving your SEO and it involves more than just keywords and meta-tags. In addition to an optimized website, an effective SEO strategy also involves a strong local presence, a mobile-friendly site, and a good user experience.
2. Why do I need SEO?
If you have a website and you want to drive more traffic to it, SEO is the way to go. In today’s digital world, you need to have a strong online presence if you want to compete with other businesses. SEO provides an amazing opportunity for local businesses when it comes to search. Integrating SEO into your marketing mix is an investment that will help your website be viewed by the right audience, leading to qualified leads and customers.
2. What are organic results?
There are two types of search results: organic and paid. Organic results are the ones that appear in search engines, for free, based on an algorithm. Paid search results are links that advertisers pay to appear on search engines and they appear on the top or side of a results page.
3. How are websites ranked?
When you search for something in a search engine, pages are selected from an index according to how well they match your specific query. Many factors are taken into account during the ranking process, including, but not limited to:
- SEO: This includes titles, keywords, headings, meta descriptions, and alt-image tags.
Content Quality: Factors such as how often new content is published, the length and quality of the content, and whether the content is original affect your site’s ranking.
- Domain Age: A domain less than six months old is considered a new site and deemed less trustworthy than an older domain. New sites can still be ranked, but the rankings typically increase after a site has been around for more than six months.
- Keyword Competition: Keywords that are searched more frequently are very competitive and sites that have been around longer having a head start on ranking for those keywords.
- Clean Domain: Search engine algorithms have become more advanced and can find out when websites do black hat SEO practices like buying inbound links or keyword stuffing. If search engines find your domain doing these tactics, your site can and will be penalized.
4. How long does it take to rank?
The SEO process is complex and there are certain factors that can affect how quickly you will see results. It depends on how much content you create, the content’s quality and how it resonates with your audience, your site’s size, the domain authority, and many other factors. Larger sites can see results more quickly if a search engine crawls their site regularly, while smaller sites typically take longer. The average time it takes to see SEO results is about 6 to 12 months.
5. What do “crawling” and “indexed” mean?
We apologize: SEO has its very own vocabulary! Crawling refers to the process of search engines looking through the content on your site. When they crawl your site, they index content that will appear in the search engines. Not all content is indexed: as search engines crawl your site, they pick what content they will and won’t index.
6. How often do I need to do SEO?
SEO is a long-term marketing strategy, not a one-time effort. Search engine algorithms are constantly changing so it’s important to keep track of your website and its rankings regularly. The search engines value fresh, original content, so to rank well in the search engines, it’s essential to consistently post new, quality content. SEO requires an ongoing commitment, but because of its importance, we believe it’s worth it.
LoSoMo: Your Local SEO Experts
Still a little intimidated by SEO? Give LoSoMo a call at (561) 923-9698. We stay up-to-date on the latest SEO developments and techniques to keep your website competitive and ranking high in the search engines. Whether you’re just starting out building a new website or need to get your current site up to speed, our experienced team will use the latest techniques to develop a strong digital marketing strategy for your brand.