How can your local business stand out among search results?

5 Hot SEO Initiatives for Your Local Business to Try This Summer

By | SEO | No Comments

SEO is going strong in 2017, and your local business can get in on the action. If you want to use Google’s algorithms to your advantage, there’s no better time to start. Here are our top five picks for some SEO strategies to try out this summer. Give your local business a boost.

1. Mobile Optimization

More than half of all Google search traffic comes from a mobile device. In fact, as of 2016, the number is closer to 60%. Now that mobile searchers are a majority, there’s no excuse to ignore their unique needs.

These mobile searchers are looking for quick answers to their questions and don’t have the time or patience to wait for a page designed for a desktop to load on their small screen. Make sure that your website loads quickly before your potential customer takes their business elsewhere.

2. Collect Reviews

Getting customers to write a review is like pulling teeth. Customers discount the value that reviews can have. Most don’t want to be bothered, don’t see a point, or believe that no one will ever read it.

Those customers would be mistaken. Reviews have more influence than they might assume. On the net, recommendations from a real person are priceless. Why do you think Facebook rolled out a recommendations feature, to poll friends and followers on a product or business? Plenty of people consult reviews before conducting business, but even if they don’t read the reviews, Google does. Or rather, Google’s search algorithms. The more positive reviews that a business has, the more likely they are to show up near the top of a search.

So, find a way to get your customers to leave reviews.

3. Dense Content is King

There once was a day where you could stuff your site full of a repeated keyword and show up at the top of a search. Those days are long gone and for the better.

You can’t just list your favorite keyword fifty times and hope that Google finds it. Their crawlers explicitly ignore sites that do that, so you’ll only hurt your business. Don’t go overboard with stuffing your pages with keywords. Instead, feature informative content and sprinkle keywords into it.

Fill your website with useful, compelling content that answers your customer’s questions, and rest assured that Google will find you.

4. Build Local Links

A good network of links shows Google that your site holds valuable information and deserves a top spot in a list of search results. “Link building” is one of the hardest parts of SEO, but there are a few ways to make it easier. As a small business, you should take advantage of local business directories. When you publish on these sites, you’re building valuable links that will boost your traditional SEO. It also helps if a news site, or another local business, links to your site.

List your NAP data so that local customers can find you. NAP stands for name, address, and phone number. It might sound like basic information, but a lot of businesses leave it out. NAP data helps your listing results because it shows searchers that you’re a local business and not a pizza place from across the country.

5. Voice Search, Questions, and Rich Answers

People have questions, and they want answers with as little hassle as possible.

Last year, Google made several advancements to the Rich Answers system. Now, users can ask questions like “how many calories in a pan of brownies?” or “why am I sick from eating all these brownies?” and receive search results that contain relevant information.

Devices like the Google Assistant and the Amazon Echo have only increased demand for questions and answer style searches. It’s easier to ask your device a question and have it retrieve a solution than to stop and type something into google.

If you ask how to make a pan of brownies, Google will provide a recipe. Just don’t eat them all.

LoSoMo, Inc. – Your Local SEO Experts

Do you run a small business? When you’re busy running your business, it can be difficult to find time to create quality, share-worthy content. So let LoSoMo’s incredibly skilled team of writers take care of all your local SEO needs. For more information on how we can help your local business soar to the top of search results, call us for a quote at (561) 609-0287 today!

facebook boosting

Facebook Boosting and Why You Need It

By | Business advice, Uncategorized | No Comments

Despite its humble beginnings, Facebook has grown into a fantastic platform for brands and businesses to communicate with their audiences.

Over the last few years, it’s become increasingly difficult to reach customers organically through the platform. Facebook has been actively limiting organic reach for brand pages, to balance the personal and commercial content in a user’s news feed.

What is Facebook Boosting?

Let’s say that you have a great social media post. Your fans are engaging with it, liking it, and sharing it. In short, it’s a knockout. You want as many people to see it as possible, right?

Well, Facebook doesn’t always make that easy (And why should they, when people are more than willing to pay for exposure?). So, for a fee, you can make that excellent post appear higher up on your audience’s Feeds, making it one of the first things that they see. We call this “boosting” your post because you’re giving it some help.

How Are They Different from Traditional Ads?

What makes boosted posts different from a standard Facebook ad?

Boosted posts are just that: regular posts that you pay to increase audience outreach. Facebook allows you to promote status updates, photos, and even videos. Whereas traditional Facebook ads hang out on the sidebar, a boosted post shows up in a user’s news feed like normal.

The benefit is that the post shows up where your target audience is already looking: their feed.

What Are the Benefits?

What are the benefits of boosting Facebook posts?

When the option first launched, most in the industry wrote boosted posts off as a waste of resources, but our numbers tell a different story. When examining one client’s data, we found that boosted posts accounted for a staggering rise in organic reach and engagement. Actively boosting quality posts lead to a 150% increase in traffic and 220% increase in calls from the website.

Thanks to quality content and boosted posts, engagement increased nearly 375% and organic reach increased by 45%. In fact, they outperformed promoted posts in virtually every metric. Without boosting, posts will often reach a small percentage of a page’s current audience.

Facebook has evolved from a social network into the world’s most effective advertising venue. No matter who your target audience is, there’s a good chance that they’re on Facebook. Boosted posts allow you to take advantage of the platform and advertise to one of the largest groups in the world without breaking the bank. Lower costs than paid advertising on search engines.

LoSoMo, Inc. – Your Guide to Facebook Advertising

You’re busy running your business, so let someone else take care of social media outreach.

LoSoMo can help your business turn your target audience into qualified leads. If you’re ready to give your business a “boost,” you’re ready for the LoSoMo touch. For more information on how we can help your local business, call us for a quote at (561) 609-0287 today!

2017 College Reunion with College Hunks

By | LoSoMo update | No Comments

This past weekend we had the opportunity to be a attend the 2017 College Reunion conference put on by College Hunks Hauling Junk and Moving. We loved passing out our VIP LoSoMo Vans to our current clients, and we had a blast getting to know other franchise owners and giving them the low down on all things facebook marketing. Check out our gallery from the event below:

Let’s work together!

Contact our VP of Sales Charles at 323-205-5851 or charles@www.losomoinc.com or fill out the form below.

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Questions, Comments, and Concerns

Email Marketing for Your Local Business

By | Brand development, Business advice, Online marketing, SEO | No Comments

Why Your Business Needs Email Marketing

When it comes to digital marketing, email marketing is often undervalued taking a back seat to social media and paid advertising. But, email marketing continues to be an effective and essential tool for your small business’s SEO strategy. This month, we discuss the importance of email marketing share a few helpful strategies you can incorporate into your digital marketing and local SEO efforts.

The Cost-Effective (and Eco-Friendly) Alternative to Direct Mail Marketing

Email marketing offers two great benefits for local business owners: it’s free, and it does not require paper or postage to send.

Two ways to improve your brand’s email visibility are:

  • Create interactive emails that have a link or picture that directs your audience to your website when clicked on
  • Send emails between 8 PM – Midnight (due to the minimal email traffic during these hours it is more likely for users to view it in the morning)

Mobile Accessibility

It’s 2017. Nearly everyone can use their mobile devices to access their email accounts. No matter where your audience is, they can easily check their email through their smartphone. Mobile accessibility is essential for local SEO and digital marketing, making it a valuable tool for business owners to connect with their audience.

Check out these quick tips for tailoring emails to your mobile audience:

  • Make sure your email design is formatted for mobile phones. (If it is formatted for a computer, your audience may not see the email design properly because of the different dimensions. Most email marketing platforms (like Mailchimp) provide this option, A campaign you send through MailChimp will automatically format your email for mobile devices so that it is viewable when accessed via smartphone.
  • Improve readability by increasing font size.
  • Place links and pictures in the middle of the email, so when users are scrolling with their thumb, they will not accidentally tap the link while they are reading.
  • Convert your email template to one column. Not only is this easier for scrolling and readability, it looks great, too!

email marketing integration social mediaIncorporate Social Media in Your Email Marketing Strategy

Social media is a popular way to market your business to a large, diversified audience, but email marketing remains an effective way to engage with your audience. In fact, Mailchimp provides the option for users to combine email lists with social media channels like Facebook. Social media integration is an effective way to tailor your marketing ad to your audience’s Facebook accounts.

How is this possible? Let’s take a look:

  • Download your email list as a .CSV file and import it through Facebook’s Ad Manager. This will match your email list to your target audience’s Facebook accounts.
  • You can also create a lookalike audience through Facebook’s Ad Manager. This tool allows your business to advertise to audiences with similar interests and information as the users in your email list.

Grow Your Local SEO with LoSoMo Inc.

LoSoMo is ready to make your email marketing strategy the best it can be. By utilizing professional email marketing platforms like MailChimp, we can help you create a dynamic and effective email campaign that exceeds your expectations. We can also track reader engagement and traffic that your campaign drives to your website.

Email Marketing in Boca Raton

Grow your audience with unique and engaging email marketing services from LoSoMo. Contact our team today to receive a free SEO analysis and learn how we can help improve your brand’s digital marketing efforts. For more information on how we can help your local business, contact us today at
To see how we can help your website or local business, give us a call today at

seo in 2016

A LoSoMo Look Back at 2016 (and Wallpaper Giveaway!)

By | LoSoMo update | No Comments

2016 was a busy year for us all. Trump, Harambe, Lemonade: there were no dull moments to be had. But here at LoSoMo, we also had a lot of fun, and to commemorate 2016 we’re offering our very own original wallpapers to keep you excited and focused in the new year.

You can check out and download our wallpapers here.

How SEO Changed in 2016

There were a lot of things that changed about SEO during 2016, but the three largest were Google’s Penguin 4.0
update, the dominance of mobile over desktop, and the growth of voice search. All three are important for staying competitive.

Penguin 4.0 drastically increased how quickly Google updated its search index, meaning that it catches bad links quicker, but also that it notices positive changes faster. Google also shifted how it indexes sites: before it would treat the desktop version of a site as the default. Now, it uses the mobile version. Voice searches became a big part of search, totaling 20% of all searches on Android.

Looking to the Future

The SEO game is always changing: new social media services, new search algorithms, new ways of creating content. We think 2017 is going to be an even bigger year than 2016, and we’re excited to keep up with the latest news and changes coming in the new year.

For every company and organization, it’s important to stay focused on the long term, and the dawn of a new year is a very good time to think about what still needs to be accomplished. We hope you’re successful in the coming year and look forward to meeting you in 2017!

 

google updates mobile search

Google’s Mobile-First Indexing Update

By | Google Update | No Comments

Earlier this month, Google made an announcement on their blog stating that they are changing the way that they will be indexing web searches.

A change like this could have tremendous ramifications. How does this announcement affect your business?

Phones Get Priority

Google currently bases its site index on desktop searches. When Google looks at a page’s ranking in Google, the site’s desktop version is in use.

So, what’s the problem?

The majority of users search Google with a mobile device.

More than 50% of users conduct searches through either a phone or tablet. That number is set to increase as more companies develop their sites with mobile in mind.

Google has taken notice.

To meet the demands of this growing user group, Google has been testing its mobile-first index. Google’s system will be favoring mobile content over desktop when ranking search results. Which means that mobile-friendly sites will receive priority listing in search results.

What Started as an Experiment

Mobile indexing began life as an experiment on Google’s part, but they’re hoping to change that in the coming months.

“To make our results more useful, we’ve begun testing to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results.”

If your site isn’t mobile-friendly, there will be an impact on how it appears on every device, including desktops.

Desktop exclusive sites don’t work well on a mobile device. A phone’s screen is much smaller, and the site’s content must fit its dimensions. What does this mean for you? Your site won’t look good to a mobile user, which leads to a bad web experience.

It’s important to remember that Google isn’t punishing desktop sites. Instead, Google is striving to create a better web experience for mobile users.

Good News

This change is great for anyone with dynamic websites, as they shift the view to fit the device that accesses it, including tablets and smartphones.

Sites created by LoSoMo are ahead of the game, as they are already dynamic. Content is consistent, no matter what device accesses the site, and little will change as a result.

Google has stated that they will continue to index desktop-only sites, but with a mobile user agent to view it.

While this may be acceptable to some, most businesses want their sites to be as visible as possible. While a site will find a home on the index, it won’t enjoy boosts awarded to mobile-friendly sites.

LoSoMo, Inc. Can Keep Your Site Up-To-Date

Google makes changes like this to their systems hundreds of times a year, so often that it would be a daunting task for a small business to try and keep up.

LoSoMo can help you optimize your website so that it is easy to find and view on any number of devices. Stay ahead of Google’s changes and keep your business on the front page!

For more information on how LoSoMo, Inc. can help your local business, call us for a quote at (561) 609-0287 today!

10 Simple SEO Tips You Can Use Right Now

By | Brand development, Business advice | No Comments

In today’s ever-growing online world, business owners shouldn’t be asking, “Should I do SEO?” but rather, “When can I start?” And luckily, the answer is that you can start today!

Though it may seem intimidating, Search Engine Optimization is easier to grasp than you might think. As search engines like Google, Bing, and Spotlight get smarter, optimizing your website for search engines aligns more and more with optimizing your website for your consumers, which leads to higher conversion rates. Who doesn’t want a user-friendly website that converts?

We know you do. Here are our 10 Simple SEO Tips that you can start implementing right now.

1. Run a quick mobile-friendly test

Google announced that mobile-friendliness would become an official ranking signal on April 21st, 2015. Only websites with design that caters to a mobile audience could ensure a top position in mobile search results.

Unsure if your website makes the cut? Stop reading right now, head to Google’s Mobile-Friendly test, and enter your URL.

Did you pass? If so, gold star. If not, you could be missing valuable traffic. We suggest (per Google Webmaster’s recommendations) a new website with responsive design. Responsive design, rather than having a separate mobile and desktop site, caters to devices of all sizes: tablets, iPhones, androids, laptops, desktops, smart tvs, etc. If you aren’t mobile-friendly, now’s the time to make the plunge.

2. Update your website content

When was the last time your content got a facelift? It’s been said again and again (and again), but content is king. Google’s Panda update hit sites with thin content starting in 2011 and became a part of their “core algorithm” this year. Search engines like fresh content—and that doesn’t mean changing a few words here or there.

Take a good look at your website and see where you can add interesting, consumer-targeted content. The more, the merrier (yes, longer content performs better). Not sure where to start?

  • Get rid of any duplicate content. Now. STAT. Duplicate content, or content that appears more in more than one location on the internet (whether that is on your own site or another site), is a major no-no and isn’t doing you any favors. Think: any content copied from somewhere else, location or cities served pages that have the exact same content with the city name swapped out, using the same product description over and over, or that catchy closing paragraph you’ve used on every page of your site.
  • Ensure your content is user-friendly. Break up paragraphs that are longer than 3 or 4 lines, add bulleted or numbered lists, and use relevant video and images where possible.
  • Use keyword-targeted header tags on every page. This tells both users and search engines what to expect. Every page should have an h1 tag, but h2 and h3 tags are great for adding keyword variations and can help break up text too.
  • Audit for grammar, spelling, and clarity. Whether or not your content is stellar, it should at least make sense. Google has never directly said a spelling error or out of place comma will move you down in rankings, but poorly written or unclear content = less authority = consumers bouncing from your site = lower rankings

3. Use Unique Meta Tags

While we’re talking about user-friendly content, we should probably mention bot-friendly content too. Each page of your website should have a unique title tag and meta description. These “tags” only appear on the back-end of your site, but they tell search engines what each page is about in a sentence or two. Taking the time to really amp up these tags with your focus keywords and calls to action can help you stand out.

Though not always the case, these tags are what appear for your page in search results as the title and description. Check out what your competition is doing by searching your keyword, then write something better!

Quick tips: Title tags shouldn’t be any longer than 60 characters and descriptions should fall under 150 to avoid being truncated. Want to double check? This site shows you how your tags will appear in a SERP (search engine results page).

4. Make your site HTTPS

Website security is another new ranking signal. Whether or not you collect secure information, making your website secure, or HTTPS, is an easy way to boost your search results. To do this, you can typically purchase an SSL Certificate from wherever your website is hosted and then install it on your site; just make sure you keep your certificate up to date.

Quick Tips: This task can get a bit technical, so if you have or know a web developer, you can ask them for help.

5. Check Page Speed

Page and site speed, or loading time, has been a ranking signal since 2010. Almost 50% of consumers expect a web page to load in 2 seconds or less, though 31% are a bit more forgiving on mobile devices.

Run a quick check on both your mobile and desktop site here. Got a slow site? Try optimizing your images, getting rid of unnecessary white space or line breaks, and consider a caching plugin.

6. Make the most of Social Media

Your business needs to have a presence on Social Media yesterday. Healthy Social Media accounts have a positive effect on your rank, especially when they’ve been active for a while. What do we mean by healthy? Post consistently, use different channels correctly, grow your audience, and please, make sure your website links to the correct accounts.

We recommend starting a Facebook Business Page, a Twitter business account, a LinkedIn Company Page, and a Pinterest Business Account. If you have any videos you can share, a YouTube Business Channel linked to your Google My Business page is also a great asset.

Quick tips: Double check your business information on each platform to ensure it is correct. For smaller sized businesses, you don’t have to post every day, multiple times a day: consistency and quality is more important than quantity. Make sure your posts cover a variety of topics and don’t make every post a sales pitch.

7. Claim and Verify your Google My Business Page

Have you noticed that when you search for somewhere to eat, you get results local to where you are? Yep, search engines know all. Google has created a platform for businesses that they use to pull information for search results like phone number, website URL, hours, address, etc.

So, you need to have an accurate, verified Google+ Business Page. If a page for your business already exists, you can claim that page to ensure the information is correct. Claiming a page will let you add photos and respond to reviews. Verifying a page tells Google, “Hey! We really exist!”, links your profile with Google Maps, and can help improve your spot on search rankings. Google outlines the steps for claiming and verifying pages here.  

If your business doesn’t already have a presence on Google+ or Google Maps, you can get started building your profile here.

Quick tips: Add photos of the inside and outside of your business, your team, and your branding. Don’t forget to create a YouTube channel (Google owns YouTube too) for your business that’s linked to your Business Profile.

8. Claim your Yelp Profile

Though Yelp is mainly a review platform, it offers another place where you can appear in search results. Just like any other Search Engine, it’s important to ensure that Yelp has your business information correct.

To claim your profile or add your business to Yelp, you can follow the steps listed on their website here. Once you’ve claimed your account, you can update your information, add relevant photos, manage your reputation by responding to reviews, and even offer deals and discounts for Yelp users.

9. Ask for Reviews

We know, easier said than done, but we can’t stress how important it is to have positive reviews on a variety of profiles. The big three? Google, Facebook, and Yelp. Make a point of asking every client to review you somewhere! It’s been proven that giving people options makes them more likely to follow through, so point them to a variety of places they can leave some good words.

Quick Tips: Got an old client email list? Send out a review email campaign. Are you a home services business? Create a postcard with all the information and links to your profiles to leave at their home once you’ve completed your work. Don’t forget to respond to reviews, both positive and negative!

10. Set up Google Analytics and Search Console

Google themselves have created FREE platforms that allow you to track a variety of key data for your own website. Why not use them?

Google Analytics lets you place a tracking code on your website that tracks who is visiting your site, where they come from, what pages they are viewing, if they are converting, and lots more. Google Search Console gives a detailed report on your placement in Search Engine Results, shows what keywords people are searching to find you, and lets you know if Google has any issues with your site.

Though these two platforms have lots of depth, the basics are pretty straightforward and fun to explore. And, just setting up these accounts could give you a boost in Google’s search results.  Get started with Analytics here and sign up for Search Console here.

Quick Tips: You can actually link the two accounts to get even more helpful information. Forget to check these accounts? Set up a dashboard with the information that is important to you and schedule it to email you the data once a week or once a month.

There you have it. Our 10 straight forward tips to help you get started with SEO. Implementing these 10 tips will have you well on your way to better Search Engine rankings and better website conversion. Got more questions? We’d love to help: call 561-923-9698 or email info@losominc.com.

Read more in the blog series:

Why Online Reviews Are Important to Your Business

By | Brand development, Business advice, Google Update, SEO | No Comments

Whether you are looking for a new hair salon, a local restaurant, or a contractor to work on your home, chances are that you will browse online reviews before visiting a business or making a purchase decision.

In fact, according to a survey by Marketing Land, 90% of customers admit that their buying decisions are influenced by online reviews.

Online Reviews Boost Your Credibility

Customer reviews are crucial for any business’s online presence. For starters, reviews add a layer of credibility to your local business. According to a study conducted by Search Engine Land, 72% of people agreed that positive reviews make them trust a local business more.

By simply enabling customer reviews on your website, you can make your business more transparent and trustworthy in the eyes of potential customers.

Online Reviews Have SEO Benefits

Online reviews also play an important role when it comes to local search engines. According to a report by Moz, online reviews are one of the top seven factors influencing where and how a business appears in local search results.

With every new review that is written about your business, the amount of unique user-generated content your site offers increases, thus improving your SEO rankings.

Google Announces “Reviews from the Web” Feature

Last month, Google rolled out a new feature called “Reviews from the Web” to its search results. This new feature displays aggregated user ratings from third-party websites, like Yelp and Facebook, to Knowledge Panels for local businesses across many verticals including shops, restaurants, and more.

This means that even if customers are searching for your business using Google, they will see your rating from review sites across the web.

So what does this mean for your business?

Online customer reviews are becoming even more indispensable for your business’s marketing strategy! Focus your review marketing efforts on popular review sites like Google, Yelp, and Facebook, as well as any industry-specific review websites. Don’t forget to ask your customers to review you!

Want More Reviews for Your Business?

Whether you are looking to get more reviews for your business or simply need review management services, we can help! When you call LoSoMo, our team of specialists will work with you to create a custom online marketing plan that works for you and your business.

For more information on LoSoMo’s local SEO and web design and development services, give us a call today at (561) 923-9698!

3 Secrets that Entrepreneurs Tell their Children‬

By | Business advice, Food for thought, Media Mentions | No Comments

For Scott and Veronica Romney, owners of LoSoMo Inc., an online marketing agency specializing in location-based businesses, entrepreneurship is in their blood. Veronica’s parents are Cuban immigrants who gave up everything to come to come to the U.S., including their careers. Scott’s parents saw business voids and founded successful companies to fill them.

When you grow up with entrepreneurs as parents, you learn the lessons of entrepreneurship early on—what it takes to start and run a business, the value of hard work, and the importance of work-life balance. In fact, a recent study estimated that parental entrepreneurship increases the probability of children’s entrepreneurship by about 60%. What do these children know that others don’t?

Find a Need and Fill It

A vital ingredient for any successful business is that it fills a need not being met by other companies. “Look for a need that no one else is currently fulfilling, and make yourselves the perfect fit for that sweet, sweet gap in the market,” said Entrepreneur contributor Nick Leftley.

Scott’s parents founded their own successful businesses after they noticed needs that weren’t being met in the market. His father had been a gym manager and realized that gyms weren’t correctly processing their clients’ payments each month. So he started a payment processing company for small businesses, and it has thrived over the years. His mother was an esthetician and stay-at-home mom who wasn’t happy with the makeup on the market. So she founded her own mineral-based makeup company, Naked Minerals, which still in operation today.

Forbes contributor Larry Myler offers a simple two-step process for finding an unmet business need. “Ask any group of people (friends, neighbors, relatives, social network) what really bugs them in their work or personal lives. What’s inconvenient? What wastes their time or money? What makes no sense? What frustrates or angers them?” he said. “After hearing their responses, ask them to come up with a better method or product—one that would solve their problem. Voila! Instant business niche brainstorming!”

Finding that unmet business need seems to come naturally to children of entrepreneurs, and Scott and Veronica are no exception. Their new business, LoSoMo, was created when they saw that local businesses were not taking advantage of Local, Social, and Mobile SEO optimization. With experience and expertise in local search optimization, the Romneys stepped in to fill that business need.

Always Give 110 Percent

My dad always told me: “Give it 110% percent, never quit, be better and you can do it.” Persistence is part of what makes an entrepreneur’s endeavor thrive.

Veronica’s parents understand the importance of hard work. Her mother was in medical school in Havana but had to abandon her medical career when she left the country during the Mariel boatlift. Her father was a professional sports coach who left his career to come to the U.S. two years later. They knew they needed a trade, and they found one that would never be obsolete in Florida—air conditioning. The couple founded Air Boca, now a 25-year-old company that’s the top-rated AC provider in South Florida.

They worked hard and made their business into a successful, reputable company. And when they hit hard times—including having a partner steal over $100,000 and the 2008 financial crisis—they stuck with it, worked harder, stayed afloat, and now thrive.

Children of entrepreneurs like Veronica know firsthand that committing to your business, through the good and bad times, serves to strengthen you and your company.

Work to Live

Running a business and having a family or personal life requires a delicate balance—something that children of entrepreneurs experience daily. From the lessons of their parents, the Romneys have learned to work to live, not the other way around.

“All of us want to be successful and have financial security, but for what purpose?” Veronica said. “To take care of the ones we love. What’s the point if we don’t ever see them?”

There may be tough times, especially in the early days of a business, when you spend more time on the business than with your family. In fact, Melanie Lindler of Forbes interviewed a number of CEOs of small businesses who said that anywhere between 50 to 100 hours of work per week was normal. But as the owner, you’re in the driver’s seat and can decide how to balance when to be with your family and when to be at work.

Veronica and Scott were fortunate to have parents as entrepreneurs who taught them the secrets of business ownership. Together, the Romneys spend a great deal of their resources and time mentoring youth the same way they were mentored, and they both are passionate about giving back.

Regardless of whether you had the opportunity to grow up as a child of an entrepreneur, you can learn the secrets of filling a need, working hard, and balancing your work with the rest of your life. Become an expert at these three fundamentals, and you’re well on your way to a successful career as an entrepreneur.

 

This article originally appeared on The Huffington Post.

 

What’s Your Zero Moment of Truth Potential?

By | Business advice, Online marketing, SEO | No Comments

Imagine a busy mom in a grocery store, checking out ingredients on her mobile phone while deciding which cereal is best for her kids.

An avid boater at the watersports store, watching video reviews from his friends online before buying his next wakeboard.

A business owner at her desk, comparing VoIP phone prices and high speed internet costs before making a decision.

A newly married couple, scanning ratings and reviews online before choosing a company to install new floors in their condo.

What do all these scenarios have in common? Google defines it as the “Zero Moment of Truth” or “ZMOT,” the moment when you grab your laptop, phone or other device to learn about a product or service you’re considering trying or buying.

The Zero Moment of Truth

According to Google’s Ebook ZMOT: Winning the Zero Moment of Truth, 70% of Americans check out reviews before making a purchase and 79% of consumers use their phones while shopping. Does that surprise you? It shouldn’t. In fact, you’ve probably found yourself asking friends on social media, consulting review sites, or even watching videos before making a decision.

zmot

 

As seen above, the potential buyer interacts with some sort of stimulus: seeing an ad online, a TV commercial, a mailer or newspaper, etc. and then turns to the internet to learn more. Using a variety of mediums during the ZMOT, that person eventually makes a decision, the first moment of truth. The second moment of truth occurs when that person has an experience and writes a review, shares their purchase on social media, or creates a video, which then becomes the next person’s ZMOT.

Today more than ever, this moment of truth cycle plays a major role in the purchasing process. Whether you sell a product or offer a service, at some point, you have to convert your customer. But before you can convert, you have to capture their interest, and that often starts with the ZMOT.

What’s your potential?

Think about your business. Think about your audience. Let’s pretend you own an Air Conditioning company in Boca Raton, FL. It’s mid-August and a homeowner in Boca has an AC breakdown. Do they get out the phonebook and start flipping through? No, not anymore.

They grab their phone and do a quick search. It’s the Zero Moment of Truth. Does your website appear in the results? Can they check out your reviews on Google or Yelp? Could they see if a friend or acquaintance has liked your Facebook page or used your services? Have you used all your online assets to ensure that when it’s the ZMOT, you’re there?

The bigger your online presence, the greater your ZMOT potential. 

Where should you be?

Chances are you have some sort of online presence at this point. What’s great about ZMOT potential is that the number opportunities to be found are almost always increasing.  Here’s a few we think are key:

     • Website – For best results, your site should be mobile-friendly with responsive design, secured with HTTPS, have lots of user-friendly content, and use Google Analytics and Search Console to track your visitors and other important data.

     • Maps & Search Results – Google, Yahoo, Bing, Apple are the major search engines of 2016. Each of these platforms also offer map results where you can claim and verify your business location.

     • Social Media – Depending on your audience, consider reaching out with a business page or account on Google+, Facebook, Twitter, LinkedIn, Pinterest, Instagram, Vine, and even Snapchat.

     • Business Directories & Review Sites – Yelp, HomeAdvisor, TripAdvisor, YellowPages, BBB, Foursquare… the possibilities are endless. If there is a business directory where you fit, make sure you are there. Claiming your account will allow you to ensure your business information is accurate and respond to reviews. Don’t forget local directories like your city’s Chamber of Commerce.

     • YouTube – Now owned by Google, YouTube is actually the second largest search engine. Grow your potential with a Business Channel, and make sure it’s correctly linked to your Google+ My Business Page.

Once you’ve established a presence on these mediums, it’s only the beginning. You can always get more reviews, more Facebook likes, find more directories, and add more content to your website. If you’re looking to capture more leads, you have to grow your ZMOT potential.

If you want to make sure that when it comes down to the zero moment of truth, you are ready and waiting for potential customers to find you, we can help. Whether you need website design, social media management, or better search engine rankings, we’ve got some tricks up our sleeves. To get started, give us a call at 561-923-9698 or drop us a line at info@77.104.154.195

Part of the Capture to Convert Series

capture to convert - boca chamber of commerce