GameTruck is the modern arcade; there is no longer any need to rent out arcades for parties, GameTruck brings the arcade to you. Whether it is a birthday party, holiday party, or just Sunday Funday, GameTruck will bring the fun to you. GameTruck makes sure your party is stress-free through the planning and party process. As an SEO and PPC based marketing company, we wanted to compare the different categories associated with GameTruck and find the most lucrative. GameTruck’s main Google categories are party equipment rental, children’s party service, party planner, and event planner. It is amazing how unaware businesses are that a tiny detail like their Google category can affect search volume.

Their Goal

We at LoSoMo wanted to know which category associated with GameTruck comes up with the most “Discovery Searches” which means, that the customer, Google searched the category or service needed.

Their Solution

At LoSoMo, we attempt to do the best possible job we can when creating a Google business account for our customers. That entails creating a category that will push them higher in the search results and connect them to customers looking for their service. Categories are linked to their google my business account. The reason for that category is to make sure that if a customer is looking for an Event Planner, they will see our customer’s business quickly and easily. After researching our customer’s business, and taking into consideration the competition within those categories, we select the category that we believe will produce the most leads.

Their Success

After comparing our GameTruck categories, we have found the most lucrative category, Party Equipment Rental. When taking into account how saturated the categories are, it is essential to focus on the percentage of clicks received.

On average 90.95% of our clicks from google searches come from searching “Party Equipment Rental” compared to “Children’s Party Service” at 54.3%, “Party Planner” at 86.03%, and “Event Planner” at 85.43%.

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