Regency Shutter & Shade

With over fourteen years in business, Regency Shutter & Shade knows what their customers are looking for when it comes to quality products and services. They offer custom window treatments, an in-house custom drapery showroom, solar screen shades, motorized shades and more. Their attention to detail and outstanding customer service make them a top choice in their field.

Their Goal

Regency Shutter & Shade had found their sweet spot in early 2017 through the use of organic marketing with the social media outlet Pinterest, because it was the perfect way to connect with their ideal customer. However, even with this niche social media outlet, they were still having trouble obtaining verifiable leads without the extra boost of visibility through paid advertising prior to September 2017.

The Solution

Our team at LoSoMo, Inc implemented the integration of organic and paid advertising from September 1st, 2017 to December 31st, 2017 in an effort to significantly boost leads for Regency Shutter & Shade. In addition to their monthly blogs, social postings, and citation management, we began also running Facebook Ads, Adwords, and Pinterest Ads to increase the number of leads to their business.

Leads:

114 total calls from the website
50 of those calls came from Google Adwords
28 of those calls came from Google Organic
4 of those calls came from Bing Organic
21 of those calls came direct visits
11 calls from other sources
30 total form submissions

That’s 1.6 leads per day!

Success

Organic and paid advertising worked together like peanut butter and jelly when it came to Regency Shutter & Shade’s target market. In just four months (September 1st, 2017 to December 31st, 2017), Regency Shutter and Shade received remarkable increases in leads and traffic to their website in comparison to the prior four months (May 1st to August 31st, 2017).

The implementation of paid strategy, in addition to the existing organic strategy, proved significantly successful in boosting the amount of leads generated for Regency Shutter & Shade, as well as growing their social media presence.

Check out their stats after just four months of integrated organic and paid advertising:

201% overall increase in website visits
286% increase in website visits through paid Facebook and Pinterest Ads
30% overall increase in website visits through social media

24% increase in FB page Likes
5X more daily clicks from Pinterest
3.3X more daily pin saves on Pinterest

44% of calls came from Google Adwords
25% of calls came from Google Organic search

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