SEO stands for Search Engine Optimization. It is the process of making a website more visible on search engine results pages, therefore driving more organic, or natural and unpaid, traffic to a website. Want the basics? Make your website easier for search engines to find and categorize and you get better results.
Anyone with a website can use SEO practices to get better results. However, SEO is particularly helpful for businesses with local intent. What does that mean? The business has an address and is looking to compete in their specific locations.
LoSoMo works with all-size businesses and enterprises and forms strategic partnerships to provide clean, effective SEO across the nation.
All of the major search engines, Google, Bing, and Yahoo, periodically send out “spiders” to “crawl” the internet. Basically they use technology to index, or categorize, what is on the internet and then rank its value.
There are certain factors that let the search engines know how popular, or valuable, a web page is: Page Authority, social signals, keyword usage, user-friendliness, off-page signals, reviews, mobile friendliness, etc. The SEO process looks at each of these factors on and off a website and then tweaks them to make them more appealing or noticeable to search engines.
We chose the name LoSoMo because we wanted to focus our SEO efforts on what really matters: Local, Social, and Mobile.
Google keeps getting smarter and now tailors their search results to location. Social Media continues to be an important way to reach new, potential clients and spread word on a larger scale. More than half of Americans with cell phones are using their phones to go online, so it’s important to optimize your website for mobile use. We’re here to help your business succeed in each of these fields.
There you have it. Local. Social. Mobile. LoSoMo.
Results are key, but they don’t always come quickly. SEO is meant to gain organic traffic. It’s a natural process that takes time.
Interestingly enough, you don’t want to see results overnight! That won’t look natural to Google and other search engines. It takes time to produce engaging content, to reach out on social media, and to analyze competition. By using ethical, or “White Hat” SEO tactics and reaching out locally, socially, and mobilely, you will see results.
The simple answer is that the search engines attempt to list the results starting with the most authoritative, relevant web sites for the search query. However, this is an extraordinarily complex algorithm, taking into account hundreds of variables on millions of web pages and returning the results in fractions of a second.
The algorithms take into consideration the content on the page, the depth of content on the domain, the meta-tags and titles, the age of the site, the number and nature of in-bound links, the frequency of updates to the site, and dozens of other factors. As a result, Search Engine Optimization is a complex undertaking, one that requires a diverse set of skills and a deep understanding of the main factors involved in the ranking process.
Tactics that can get a web site penalized or even banned from the search engines are ones used specifically to try to coax higher rankings. Over the years, these techniques have included masking text, cloaking pages, stuffing meta-tags and creating link farms to artificially increase a site’s inbound links, just to name a few. We, and no upstanding search engine marketing firm, employs any of these “black hat” tactics. Our methodology is firmly grounded in the best practices and guidelines set forth by the search engines. You should be wary of any SEO firm whose results seem too good to be true.