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Anyone can understand Search Engine Optimization, especially with a multitude of great resources available. Here are some of our own and some of our favorites:
Stay up-to-date on SEO News at Search Engine Land
Moz defines SEO as, “The practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines.” But, it’s important to remember that SEO isn’t just for search engines. It’s about making your site better for people too. User experience is a big part of the equation.
Understanding the Industry
Staying up to date with an ever-changing industry
The world wide web became public in 1991. 1994 brought the first search engine. Google was started in 1997. The internet hasn’t even been around for a quarter of a century.
Crazy, right? And even crazier, think of how much the internet has changed. The first search engine showed only the top 25 results. Search a something as simple as “dog” today, and you get about 1,380,000,000 results in 0.49 seconds. This industry changes, grows, and evolves daily.
SEO came into play in the early 2000s and has since grown into a major industry. Today Search Engine Optimization isn’t just a want, it is a need.
So how do you keep up with all the changes? Besides checking out all the great SEO resources available a good rule of thumb is to keep your website fresh and fast.
Make sure you have quality content that you update regularly. Maintain an online presence and build your brand with social media. Check your website loading times on a range of devices. If your site offers great user experience, chances are search engines will like it too.
Happy Search Engines + Happy Customers = Happy Business Owners
Local, Social, and Mobile SEO
What’s up with LoSoMo?
We specialize in Local, Social, and Mobile SEO. Why? Because that is what matters right now.
Google is smart. If someone in Boca Raton searches for a pizza restaurant, Google won’t give them results for restaurants in Los Angeles or New York City.
Local Search is a big deal. What does this mean? You need to make sure your address is on your website. Create local listings on Google+, Yahoo, and Bing. Make sure your contact info is correct and consistent across listings.
Every day you can count on 2.7 Billion Facebook Likes, 500 Million Tweets, and 40 Million Instagram Pictures. Every day.
Social Media is big. If you aren’t part of it, you are missing out on building your brand. Not every social media platform will work for every business, but we suggest at least maintaining a Google+, Facebook, and Twitter account. Weekly postings will help you reach a bigger audience.
On average, there are more iPhones purchased than babies born every day.
Today, having a mobile-friendly website is key. Have you considered updating your site with a responsive web design? This will allow your site to transition seamlessly between phones, tablets and desktop. Another big thing to consider: loading speed. The average person will abandon a site if it takes more than 3 seconds for it to load. How does your website fare?